Advertisement today is a multi-million dollar industry that has expanded hugely in the
previous 20 to 30 years. Although the industry has brought many benefits to
society in the sense that it has created innumerable breadwinners for poor
families, advised people rightly, and so forth; however, in the world where
every other young boy who has just experienced his period of having zits or has
got a gimmick of his own or is connected with the whole globe round the clock is
surrounded with all sorts of luring advertisements which could get him into a
lot of fuss.
Ever since the monstorous expansion of advertisement in
the world, newer and newer methods of advertisement are being innovated, which
is why currently from a taxi driver to steel mill owners, everyone is indulged in
advertising. In such a society, a youngster is enormously
influenced by the advertisement and marketing industry. Their way of thinking,
their decisions, their likes and dislikes are mostly determined by tempting
advertisements that make them go for the same. And this usually ends up with a
waste of their precious resources.
Secondly, advancement in the advertisement industry
has motivated conmen to enhance their methodology and to be more technical. They
have succeeded so far and will keep on enhancing.
Lastly, with such huge increase in the advertisement
world, people have a tendency to shop more often than not. This growth in the
trend results in an excessive waste of money and implant on our youth the image
that shopping is a sign of social status and it must be done to blend in with
society.
I have observed all this happening at an alarming
pace, and have concluded that young people are really influenced by
advertisement which is why they waste time, money, and end up being scammed by
the industries ruling the advertisement world.
Sohaib Zahir
O’ Levels Final
Year
PakTurk
International School
Chak
Shahzad Campus,
Islamabad |
| Sohaib Zahir |
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